Customer Relationship Management has always been primarily a connection between a retailer and those who rely on the products and services provided. This human connection is the reason why people decide to shop at one store and not at another if all other factors are equal. When you feel like your retailer is also a type of friend who honors your preferences, that is a powerful draw for long-term customer loyalty.
This desire for connection is the driving force of social media, and it works because people like to be connected if they can have some control over their connections. We like stories about people we can identify with, and those viral shared memes and videos are shared because they struck a chord. We are pleased, also, when the salesperson or manager remembers us with a smile.
Along with the human element, software is increasingly the tool that makes the biggest difference in managing the many factors of customer relationships.
Connect With The Right Software
With the right software, all the personal preferences and unique factors of multiple customers can be remembered, so the individual can be recognized when they come into the store or on the site. In addition, that memory can be edited by the customer so they feel in control over the connection. Where once, the memory of a salesperson or manager was the tool CRM relied on, today that tool is technology.
ChainDrive’s Customer Relationship Management software has these features:
- Real time customer look-up
- Capture Customer data across all channels
- Capture buying patterns and trends
- Gift card and loyalty programs
- The benefits of customer relationship management, suppy chain management, and other components integrated seamlessly
- Generate reports on customer profiles
- Create custom marketing campaigns
- Promote customer loyalty using mobile and online channels
- Analyze, categorize, tag and filter customer information
- Report and match customer needs with product plans and offerings
These ten features make the connection between retailer and customer easy, effective, efficient, and friendly.
